The Salento masserie, ancient fortified agricultural structures built mainly between the 16th and 18th centuries, once the beating heart of rural life, are now the custodians of history, tradition and innovation. Surrounded by centuries-old olive trees and dry-stone walls, these dwellings represent an authentic way of experiencing the territory, enhancing its beauty and promoting sustainable tourism practices.
One of the most evocative in the Salento, Masseria Francescani stands out for its perfect balance between historical memory and contemporary vision. Situated along the ancient 'Via del Carro', parallel to the Via Traiana, the masseria is built around two 17th-century towers, including a Baroque chapel reminiscent of the famous Basilica of Santa Croce in Lecce. Recent restoration work has brought back the original frescoes, transforming the complex into an exclusive refuge for those who wish to experience the Salento in harmony with nature.
The hospitality offered is refined, respectful of the context and sustainability-oriented. Every stay at the Masseria Francescani becomes an immersive experience: from the olive harvest to the production of local cheeses and wines, to sustainable farming and the tasting of zero-kilometre organic products. Each activity reflects a deep connection with the land, promoting environmentally conscious and low-impact tourism.
Completing the masseria's offer, the Fràn Restaurant & Cocktail Bar establishes itself as a meeting point between taste, relaxation and culture. Here the cuisine follows the seasonality, enhances local products and expresses itself in elegant and creative dishes, to be enjoyed in carefully designed settings. But Fràn is much more than a restaurant: it is a place where the gastronomic experience is interwoven with unique events, designed for those who want to enrich their stay with moments of pleasure and well-being.
Between sunset aperitifs, dinners under the stars and cultural events immersed in the tranquillity of the countryside, Fràn events are perfect for alternating the more intense rhythms of a festival with more relaxing and regenerative activities. The sophisticated music selection, the enveloping design of the spaces and the refined atmosphere help to create a multi-sensory experience that leaves its mark.
Staying at a masseria like Francescani means choosing a travel philosophy that is attentive to the environment, beauty and authenticity. An invitation to slow down, savour and rediscover the value of simplicity, immersed in a place where every detail tells a story.
